Deep Dive 81 – Vertical Integration in Broadcasting: A Cause for Concern?

Deep Dive 81 – Vertical Integration in Broadcasting: A Cause for Concern?

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The broadcasting market used to be straightforward. It functioned on a linear model consisting of content companies, distribution channels and audiences. The advent of the internet disrupted that model, placing new competitive pressures on traditional players and forcing them to rethink their strategy.

Vertical integration – the common ownership or control of both programming and distribution undertakings – has been hailed as a useful strategy for legacy broadcasters to survive in the new ... Más informaciones

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